Senior Digital Marketer 1.10.1

Accra, Ghana, Ghana

• Campaign Management: Design, implement, and manage high-impact paid advertising campaigns across Google Ads, Facebook (Meta Ads), Instagram, LinkedIn, and other platforms. Continuously optimize for performance and ROI.
• SEO Strategy: Develop and execute comprehensive SEO strategies to enhance online visibility and drive organic traffic to clients' websites.
• Data Analysis and Reporting: Collect, analyze, and interpret marketing data to identify trends, optimize performance, and generate actionable insights. Create and present detailed reports to stakeholders.
• Budget Management: Oversee marketing budgets, ensuring effective allocation and spending to maximize campaign impact.
• Competitive Intelligence: Conduct thorough research on competitor marketing strategies, keywords, and online presence to inform and enhance our clients' marketing efforts.
• Process Improvement: Develop and document scalable marketing processes to enhance efficiency and productivity. Implement best practices for campaign execution and reporting.
• Client Engagement: Work closely with clients to understand their needs, provide strategic recommendations, and deliver exceptional service and results.
• Team Collaboration: Collaborate with cross-functional teams, including development, client success, and performance, to ensure cohesive and successful marketing initiatives.

• Education: Bachelor's degree in Marketing, Business Administration, Communications, or a related field. A Master’s degree in a relevant discipline is a plus.
• Experience: 5+ years of experience in digital marketing with expertise in paid advertising (PPC), SEO, and content marketing.
• Technical Proficiency:
• Strong knowledge of Google Analytics, Google Ads, Google Data Studio, CRM systems, and marketing automation tools.
• Proficiency in Meta Ads Manager for managing Facebook and Instagram ad campaigns.
• Expertise in SEO tools such as SEMrush, Ahrefs, or Moz for keyword research, site audits, and competitive analysis.
• Experience with PPC platforms, including Google Ads and Bing Ads, with a focus on keyword optimization, ad copywriting, and A/B testing.
• Analytical Skills: Exceptional ability to analyze data, interpret insights, and make data-driven decisions.
• Project Management: Demonstrated ability to manage multiple projects simultaneously, with a track record of meeting deadlines and achieving targets.
• Communication Skills: Excellent verbal and written communication abilities, with a knack for simplifying complex concepts.
• Creative Problem Solving: Innovative thinker with the ability to develop creative marketing strategies and adapt to evolving digital trends.
• Team Player: Comfortable working independently and collaboratively within a diverse, remote team.
• Entrepreneurial Mindset: Passionate about building a business and thriving in a fast-paced, dynamic environment.

• Certifications:
• Google AdWords and Analytics Certification.
• Meta Certified Digital Marketing Associate or Meta Certified Media Buying Professional.
• SEO certifications from recognized institutions or platforms.
• PPC certifications such as the Google Ads Certification.
• Experience in the healthcare or dental industry.
• Familiarity with Eastern Time Zone working hours.

• Impactful Work: Contribute to the growth and success of dental practices across North America.
• Innovative Environment: Be part of a forward-thinking company that values creativity and innovation.
• Professional Growth: Opportunities for continuous learning and career advancement.
• Collaborative Culture: Join a diverse team that thrives on collaboration and shared success.